Which size should a flyer be?

Flyer size is not only a budget question: it decides how much you can say, and how people handle it.

A6 — 10.5 × 14.8 cm

Postcard size. Hands out quickly in the street, slips into a pocket, costs the least. In return: one message, one hook, one address. No more. Perfect for an opening, a party, a one-off promotion.

A5 — 14.8 × 21 cm

The most versatile size, and the most ordered. Big enough for a strong image plus a short paragraph, small enough to be taken without hesitation. The safe default when you are unsure.

A4 — 21 × 29.7 cm

The standard sheet. Room for a programme, a menu, a price list. But an A4 handed out in the street is rarely kept: save it for things people pick up on purpose — a counter, a waiting room, a mailing.

The back, often forgotten

Going double-sided costs little and doubles the usable area. If you are torn between a single-sided A5 and a double-sided A6, take the time to count what you actually have to say.

What about quantity?

Unit price drops sharply with volume: a thousand flyers rarely costs twice as much as five hundred. If your message has no expiry date, think big. If it announces a dated event, keep it tight — an out-of-date flyer is worth nothing.

See prices by quantity →